TARGET CUSTOMER OFFER DEVELOPMENT
TARGET CUSTOMER OFFER DEVELOPMENT
In today's market, it is not enough to have a good product catalogue; it is necessary to design an offer and a specific value proposition for each client or distributor.
FOCUS POINTS
We work with you to find the best solutions for your challenges!
01
Market study
02
Study positioning and gaps of each target client
03
Identification of "weak" ranges or suppliers.
04
Development of a personalized offer (product, price, packaging, PLV, etc.)
05
Product presentation strategy.
06
Contract negotiation.
07
KAM (Key Account Management) Strategic account management.
08
Trade Marketing.
The manufacturer must work to offer products oriented to the strategy of its distributor client, which are in line with its market positioning, customer segments and commercial policy.
The positioning, prices, offers or even the size of their establishments (Hard Discount, Pure Player, Generalist Commerce, Category Killer, e-tailer...) can vary the needs of each Retailer.
Analyzing them, identifying them and developing a proposal tailored to them is vital to success in the Mass Distribution Channel.
Contracts with Retailers are also another key element in the treatment and relationship with your target customers.
Related Services
We also recommend that you see our PRODUCT STRATEGY DEVELOPMENT services to develop a global offering proposal.