FOCUS POINTS
Strategic placement of the category within stores.
Organization and structuring of the spaces and lines dedicated to each category.
Specific offer of the Assortment and References for each customer or consumer segment.
Quality/price positioning of the product offering.
Prices and promotions best suited to each category.
A good product categorization, well implemented and consistent with the different distribution channels, will provide better contact with our customers and an increase in sales in the long term.
We also recommend that you see our DISTRIBUTION AND RETAIL CONTRACTS and PURCHASE DEPARTMENT AUDITS services to develop a global offer proposal.