PRODUCT STRATEGY DEVELOPMENT
We offer a wide variety of professional services aimed at helping and
accompany our clients in the development of Product Strategies and
Profitable, profitable and sustainable distribution over time.
FOCUS POINTS
We work with you to find the best solutions for your challenges!
01
Sales analysis and results of the current range of products.
02
Detection of opportunities and market gaps
03
Product strategy.
04
Product management.
05
Category Management for manufacturers.
06
Review and update of the product offering and catalogue.
Our working method, based on observation and analysis of the market and its trends, together with years of experience in large-scale B2B and B2C distribution, allows us to detect areas for improvement and key points to work on.
Developing Product Strategies requires the knowledge and prior experience to guide products to success, as well as leading responsible teams and organizing and preparing a joint strategy defining product features for each of the target customer segments.
Starting with a thorough analysis of current sales, trends and customers, we identify the products and markets with the greatest growth opportunities. We observe and analyze the market and the competition to identify the optimal positioning for each product.
Accompanied by general market studies (benchmarking) and studies on the target customer segment, we provide a global vision that allows us to narrow down and define the roadmap to follow.
We always seek differentiation, that unique value that differentiates the product and adapts it to the needs of the consumer and the distributor.
We work closely with the company's product development departments: engineering, laboratories, marketing, purchasing and sales departments...
Our goal is to obtain the products that the market demands, within the required price range, with exhaustive control of costs and the value chain.
Starting with a thorough analysis of current sales, trends and customers, we identify the products and markets with the greatest growth opportunities. We observe and analyze the market and the competition to identify the optimal positioning for each product.
Related Services
We also recommend that you see our CATEGORY MANAGEMENT RETAIL AND TARGET CUSTOMER DEVELOPMENT services to develop a global offer proposal.